Monthly Archives: March 2010

Honesty and Enthusiasm: Stand Out In Your Field

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We got this reply from one of the emails that we sent out regarding business growth and coffee availability.

Thanks for sharing your excitement, Pete.  I got excited, too, when I read your email.  As a retired business man, I fully appreciate it when a door opens promising growth and success, not to mention more profit.  Even though your coffee is not the cheapest, I found myself  drawn back to your website because of your honesty and enthusiasm.

Something you might not be aware of that you might want to address is your cotton bags.  They’re great except they fray out at the inside seams leaving long strings which get into the beans and into the roaster.  Maybe your supplier can fix this problem for you and for me.

Best of luck in your business.  You stand out in your field, which is a clear advantage in today’s world.

Ron

Better than Starbucks on an Aircraft Carrier

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Barb sent the below order update and comments to a customer serving in the Navy as a  Navy Chief (E-7), on board the USS Dwight D. Eisenhower Aircraft Carrier currently deployed in support of Operation Enduring Freedom (OEF).

The comments for your order are

Tyler,

We have 3 boxes going out to you today; 2 of them each have one of your 5 lb bags along with 4 lbs Coffee for Soldiers, and another has 5 lbs Coffee for Soldiers.  Our customers have been generous with the donations, please distribute as you see fit.

Thank you!
Barb

And here is Tylers reply!

Barb, Pete

Thank you…

I will distribute amongst the ship upon receipt.

Sure will beat the stuff the ships issues,  even though starbucks,  not as good as “yours”.  What I do is buy 10lbs at a time from you and share with the people I work with, not one complaint and this one kid who works nights seen that the container that I keep the coffee grounds was low thought he was doing us a favor and filled it back up with the ships starbucks.  Well when the next pot of coffee was made everyone one knew it was not “your” coffee.  I knew right away because I drink it black but I was surprised that even the ones who use flavored creamer knew the difference.  That alone says a lot!!!

The starbucks was thrown away……

Tyler

Love Your Offerings

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Pete,
That’s great news!  I really love your offerings!  I’m hoping you get more of the regular Guatemala Huehuetenango.  That has been a favorite of a lot of people I roast for & is the basis for the flavored coffees I do.
I’m really glad to hear your business is taking off.  My roasting started as a hobby with my 6 year old son but soon I kept getting request at work so starting selling some to friends.  I’m just using a little Behmor 1600 to roast right now.  I showed my wife your Diedrich but she wants to spend the money on frivolous things like…. shoes & clothes for the kids and food.  Go figure.
 
Anyway, just wanted to drop you a note and tell you how much I appreciate your business.
 
Have a great weekend!
 
Thanks again,
Travis